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lead” > Image copyright KeepCup Image caption Abigail and her sibling wished to offer coffee-drinkers a reusable
alternative when it concerned cups The BBC’s weekly The Boss series profiles various magnate from around the globe. Today we talk to Abigail Forsyth, founder and handling director of recyclable cup company KeepCup.
When Abigail Forsyth initially developed the idea of making and offering reusable coffee cups, one of the first designers she approached to assist was utterly dismissive.
” He stated to me that it was the stupidest concept he had actually ever seen,” remembers Abigail.
When she then went to one prospective maker, things didn’t enhance. “He stated to me ‘this is simply a cup. There’s heaps of things that have been made by individuals [that are] much cleverer and more helpful than what you’ve done, [and they didn’t offer].”
media-landscape has-caption full-width” > Image copyright KeepCup Image caption The cups come in a multitude of sizes and
colours This was in 2008 in Melbourne, Australia. Abigail and her sibling Jamie had come up with the concept for KeepCup since they were increasingly horrified by the billions of single-use coffee cups that wind up in garbage dump every year.
Born in Glasgow, however raised in Melbourne, Abigail at first trained to be a lawyer. After working as solicitor for four years from 1994 she then stopped to sign up with the cafe company.
When the brother or sisters started dealing with initial designs for the first plastic KeepCups, Abigail says that it was Jamie who firmly insisted that it had to be a desirable product, with lots of brilliant colours.
” Jamie was constantly saying its got to be attractive, and I was most likely more along the lines of it’s got to be sustainable,” she states.
With the very first batch of cups produced by early 2009, they formally introduced the product at a design fair in Melbourne. Abigail states the cups were an instant hit, and they sold 1,000 in the space of six hours.