Got a lot of Lego pieces spread throughout your house? Now might be a good time to put them back in the box.
, a collaboration venture with two nonprofits that will try to redistribute contributed Lego pieces to classrooms and kids in need.”This is something we’ve had on our mind for a while now, “states Tim Brooks, vice president of environmental obligation at Lego. Now Lego has a response: You can box up your unused Lego bricks, slap on a pre-paid label, and ship them away. Lego states it wants to make its products entirely sustainable by 2030. Last year, the company released its very first batch of
pieces made using more sustainable bio-based plastics.
Today, the Danish business announced Replay, a partnership venture with two nonprofits that will try to rearrange donated Lego pieces to class and kids in need.”This is something we’ve had on our mind for a while now, “states Tim Brooks, vice president of ecological obligation at Lego. “We get a lot of letters from parents and likewise kids around,’What can I finish with my Lego collection, now that I finished having fun with it?'”
Now Lego has a response: You can box up your unused Lego bricks, slap on a prepaid label, and deliver them away. The mass redistribution is being facilitated by Give Back Box, a logistics company began in an effort to reuse discarded shipping materials. The biggest difficulty while doing so, states Give Back Box creator Monika Wiela, will be sorting and cleaning all the pieces. Her business will collect the bricks at its facility in Alabama, where workers will then separate out the damaged bricks and machine clean the rest. The objective is to make the donated toys appear like new, as opposed to dirty hand-me-downs. It’s all part of the effort to motivate people to welcome this sort of reuse.
“When you take a look at the world, you do not see absence of resources, there’s just a problem with moving the resources,” says Wiela. “We don’t have an absence of food, we have a problem with moving this food in an effective method. We do not have an absence of clothes, it’s just an issue with moving those resources. Same with toys. It’s not like there is a lack of toys. We have to discover a method to take the toys from the children who do not require them and offer them to kids who need them.”
After they’ve been processed, the bricks will be divvied up among nonprofits and charitable organizations. For the initial stage of the program, Lego has partnered with Teach For America and the Boys and Girls Club of Boston. In addition to the social and academic benefits the contributed Legos could have, there’s an environmental boon as well. Brooks estimates the reuse procedure conserves 80 percent of the resources needed to make new bricks.”Our supreme goal is to make an item that does not influence on the environment, “states Brooks.
“That’s what Replay’s all about. It’s one of lots of programs and steps that we have that, holistically, we hope that when you connect them together, they dramatically decrease the effect of the Lego brick.” Lego states it wants to make its products entirely sustainable by 2030. Last year, the business launched its very first batch of
pieces made using more sustainable bio-based plastics. In 2017, it said that its production process was working on 100 percent renewable resource.(It’s a little more complex than that. According to Brooks, not every facility is entirely sustainable, but Lego’s moms and dad business, Kirkbi, has bought adequate renewable energy production elsewhere to balance out the outflow.)From a sustainability viewpoint, Lego has actually discovered itself reckoning with a sort of identity crisis. The more we find out about plastic, the worse the material appears
. Plastic is found almost everywhere in the world, it’s ridiculously hard to tidy up, and we’ll be dealing with it for generations to come.”Plastics are having a minute today,”states Shelie Miller, a teacher of sustainable systems and director of the environmental program at the University of Michigan.”The plastics industry is needing to have some genuine self reflection as far as how to make items that are responsive to public outcry.”